You need to upgrade your Flash Player to version 10 or newer.


Poslovna zgrada Alter

ALTER Company from Cacak is engaged in the production, distribution and sale of  footwear. We exist more than twenty years continuing family legacy and business started back in 1969. Driven by the idea to make our brand world wide known and recognizable, year after year, we set ourselves ambitious goals, that we, regardless of the challenges we face every day, successfully fulfill.

Nowadays our footwear is being produced in various parts of the world - 17 factories in China , 5 factories in Serbia, 2 in India, 1 in Italy and 1 in Turkey . During last twenty years ALTER has expanded its distribution network up to more than 150 partners and  400 retail stores across Serbia , Montenegro, the Federation of Bosnia and Herzegovina, Croatia, Germany and Ex Soviet Union countries, in which you could buy ALTER shoes. We endeavor to assure best possible terms for our partners and to provide them full market protection. In return we receive their loyalty and trust. Enhancing cooperation strings with partners and establishing strong relationships between network members is one of the imperatives of our business. Our partners are involved in all the campaigns and marketing strategies that ALTER plans and manages, because only this way we can all achieve maximum results.

Although we get lucrative offers regarding business cooperation from all over the world almost every day we are in no hurry. We prefer to carefully research, plan and  prepare each entrance to the new market.

In addition to a great number of partners that sells our brand of shoes in their retails, our company has its own distinctively designed retail stores that hire traditionally friendly and professional sales teams.

Thanks to a professional attitude and years of being present on the shoe market, by constantly improving our business, we were able to offer our customers the ultimately high-quality shoes - a modern, yet sleek and simple. This ALTER 's collection includes over 750 different styles of women's and men's shoes as well as women's bags and purses. Most of them has been made in our Chinese cooperating factories, according to the designs provided by our team of experts and using materials and resources we provided. While developing each style we followed the highest standards in this industry. We decided long time ago, following the world's greatest brands, to allocate production to our cooperating factories in China in order to provide our customers with high quality shoes at affordable prices.

Although we believe our company would have much more possibilities to achieve success earlier setting up our business in a foreign market, or at least doing it from our office in China, ALTER's company main office is located in Cacak. This way we trust to contribute the development and improvement of our country's economy, and before all, of our hometown's.

Some time ago acknowledgement of our business strategy came across the ocean from The Department of Global Management, Texas Wesleyan University in USA. After one of their classes conducted research on transitioning economies, they find our company to be one shinning example of successfully run businesses it terms of great market volatility. 

Furthermore, the General Manager of our company Mr. Slavko Aleksic and his Deputy, Mrs. Jasminka Aleksic , were guests of the University and held a series of lectures on relating subject.